A key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulations tighten and third-party cookies phase out, enterprises are increasingly relying on their own data to understand and engage customers. Adobe Experience Platform plays a central role here, helping businesses unify customer data, maintain compliance, and enable personalised interactions at scale while keeping governance and data control intact.
from Tech and Gadgets-Tech-Economic Times https://ift.tt/eWSLihr
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