ET Exclusive: Instagram Edits turns one as it bets on feedback-led, simplified mobile video creation

Instagram’s Edits app has completed one year as Meta’s evolving mobile-first video creation tool, shifting from a simple editor to a more comprehensive platform that combines ideation, editing, and distribution. Instead of replicating complex desktop software, the app focuses on simplifying workflows while retaining useful features, with over 130 updates driven largely by creator feedback.

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Adobe expands AI ecosystem to tackle fragmentation in enterprise customer experience

A key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulations tighten and third-party cookies phase out, enterprises are increasingly relying on their own data to understand and engage customers. Adobe Experience Platform plays a central role here, helping businesses unify customer data, maintain compliance, and enable personalised interactions at scale while keeping governance and data control intact.

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Apple confirms CEO transition as Tim Cook steps down; John Ternus to lead next phase

Apple's Chief Executive Officer Tim Cook is stepping down in September. John Ternus will take over the CEO role. Cook will remain as Executive Chairman. This leadership change follows months of speculation. Apple is also preparing to launch new operating systems with AI features. The company is expected to introduce its first foldable iPhone later this year.

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Samsung’s AI development is becoming more feedback-led, with India playing a larger role

Samsung's India R&D teams are significantly contributing to Galaxy AI features and flagship devices like the S26 series, with user feedback from channels like Samsung Members and service centers directly shaping product development. India-specific usage patterns are also influencing global software optimizations

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Apple reports record use of recycled materials across products in 2025

Apple reported that 30% of the materials used in its 2025 products came from recycled sources, its highest level so far, as part of its push to become carbon neutral by 2030. The company highlighted major progress in using recycled materials across batteries, magnets, and circuit boards, while also reducing emissions by over 60% compared to 2015 levels. Alongside this, Apple expanded renewable energy use, eliminated plastic packaging, improved recycling systems, and strengthened water conservation and waste reduction efforts.

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Lumio Vision 9 (2026) launches with a performance-first approach as it builds on early market traction

Lumio launched its Vision 9 (2026) smart TV in India, emphasizing performance as a key differentiator. The company's strategy, validated by early market feedback, focuses on addressing slow performance in smart TVs. This new model, powered by MediaTek's Pentonic 700 chipset, aims to reduce everyday friction for users.

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Samsung Galaxy Buds 4 Pro review: Premium sound, incremental gains

The Samsung Galaxy Buds 4 Pro, priced at ₹22,999, offer a refined premium TWS experience focused on balance rather than major innovation. They feature a comfortable, durable design with IP57 rating, improved controls, and strong ecosystem integration for Galaxy users. Audio performance stands out with a 2-way driver system, clear vocals, balanced sound, and support for high-resolution audio, while AI-powered ANC and a six-mic setup ensure good noise cancellation and call quality.

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