A new study published in the Journal of Hospitality Marketing and Management reveals that consumers are turned off by products marketed as “AI-powered,” especially high-end items. People prefer vague terms like “cutting-edge technology” and associate AI branding with hype or surveillance. The study suggests marketers must explain actual value instead of relying on AI as a buzzword.
from Tech and Gadgets-Tech-Economic Times https://ift.tt/hUPMJ4I
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