Thursday, 23 January 2025

Time to buy cars smartly - Meta and FADA team up for digital thurst for car dealerships

Meta has partnered with the Federation of Automobile Dealers Associations (FADA) to digitize India's auto dealerships through the 'Move with Meta' program. This initiative equips dealers with tools like Reels, WhatsApp, and hyperlocal marketing to engage customers and boost sales. A Meta white paper, Shift Gears, highlights that 72% of new car buyers discover brands via Meta platforms, and 48% use WhatsApp for direct communication with dealers.

from Tech and Gadgets-Tech-Economic Times https://ift.tt/KYn4bLF

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